Welcome to the East Africa Chapter

Come and join a collaboration of companies working to impact the boards of listed companies to 30% minimum representation

About us

The 30% Club East Africa was launched in 2017 by Business Engage Association NPC, a non-profit organisation driving gender mainstreaming in private sector. 

Our aim

To support the achievement of a minimum of 30% Gender Balance at all senior decision-making tables across East Africa, including Boards and C-suite.



Activate senior leaders

Engage chairs and CEOs to drive change and support organisations in their diversity & inclusion endeavours, with a specific focus on gender.



Influence those with power to drive change

Influence at a national level on diversity related topics and working complementary to other national initiatives including Balance for Better Business, the State Boards Diversity Initiative.



Enabling future women leaders

Support the development of talent pipeline through mentoring, executive education scholarships and board-ready initiatives

Quevolution (pronounced Key-volution) is a term to use rather than evolution and it is the ‘key’ to moving forward…the ‘key’ to changing mindsets and biases; changing rigidity and the old ways of doing things. A quevolution is a ‘quick evolution’, a progressive and rapidly-evolutionary way of changing perspectives towards Gender mainstreaming

Colleen Larsen

Chapter progress

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If your organisation’s Chair, CEO or equivalent is interested in becoming a member, please contact
Colleen Larsen on colleen@businessengage.co.za for further information.

Filter by Chapter
Company Member name Job Title Chapter membership
East African Breweries Limited Jane Kuruku CEO East Africa
EY Nancy Muhoya Ng’ang’a Cluster Leader, East Africa East Africa
GBSH Consult Group Worldwide His Excellency Professor Dr Ambassador Tal Edgars Group Executive Chairman East Africa, Southern Africa
Intrasoft International East Africa Wambui Mbesa CEO East Africa
Nairobi Securities Exchange Geoffrey Odundo CEO East Africa
Oracle Lenin Oyuga Global Director, Key Account - Telecoms East Africa
PwC Bernice Kimacia Partner East Africa
Standard Chartered Bank Kariuki Ngari CEO East Africa

Steering Committee

Meet our team of committed volunteers!

Alice Oyaro

Independent Consultant

Steercom Member

Magdalene Mulandi

Vice President and Head of Marketing, PR and Communications, SBM bank (K) Ltd

Steercom Member

Janice Kemoli

Consulting Partner, Ignition Consortium

Steercom Member

Donna Rege

Chairperson of Safaricom Women In Technology, Safaricom PLC

Steercom Member

Colleen Larsen

Chief Executive : Business Engage

President, East Africa

Malcolm Larsen

Company Secretary ; Business Engage

Steering Committee Chair


30% Club East Africa hosts an annual calendar of events including BoardWalks and LeadersWalks.

We define Corporate Gender Intelligence as 

“The aptitude of an organisation to acknowledge the business case for gender mainstreaming and the ability to acquire and apply the necessary knowledge, skills and processes to harness such qualities.”

In other words, Corporate Gender Intelligence is a company’s acknowledgement of the blended synergistic solution that is achieved through an appreciative balance of masculine and feminine perspectives in doing business, and the ability to apply this. It is what brings about the “aha!” moment in problem-solving and often amazing turnarounds in business thinking that enables long-term progressive growth and favourable bottomline.

International Women’s Day is annually held on March 8 to celebrate women’s achievements throughout history and across nations. It is also known as the United Nations (UN) Day for Women’s Rights and International Peace.

Join us for a mixture of keynotes, panel discussions, inspirational moments, workshops and entertainment.

The Virtual Leaders’ Walk has been created to nurture the development of aspiring leaders and to help them unlock their future potential. This is done during an interactive networking session that will encourage meaningful engagement and dialogue.


The Virtual BoardWalk is a initiative that has been created to nurture the development aspiring directors who are currently in senior management positions and help them to unlock their future potential. It aims to expose these individuals to existing directors (both executive and non-executive) and partners during an interactive networking session that will encourage meaningful engagement and dialogue.